Introducing jump ball’s Retail Media Network content series.

Covering the Not-So-Optimized State of CPG Brands and Retail Media

This four-part series, dropping weekly in July, brought to you by your friends at Jump Ball. We invite you to engage with us: debate, question, and share your thoughts on where we might be missing elements. This is our chance to align as an industry, something we believe is sorely needed.

We don't believe in pointing fingers at problems. Instead, we focus on offering solutions. Each major player involved in Retail Media Networks (RMNs) plays a crucial role in tackling the challenges of effective data management, attribution, and media mix optimization that impact Consumer Packaged Goods (CPGs), retailers, agencies, and measurement firms alike. Your input is invaluable in driving these discussions forward, and together, we can make significant strides in optimizing our industry's approach.